NZZ ranking 5th, before NY Times

Think that The New York Times is the best paper newspaper in the world? Think again. A Swiss consultancy asked 1,000 respondents in 50 countries what newspaper they thought was the world’s best, and the Times ranked a dismal sixth — down from first place just two years ago. The Financial Times came in first this year, and the Journal was number two.

Complete top-ten list after the jump.

1. Financial Times (U.K.) 19.4% (20.7% in 2003% in 2003)

2. The Wall Street Journal (U.S.) 17.0% (7.5% in 2003)

3. Frankfurter Allgemeine (Germany) 16.2% (10.9% in 2003)

4. Le Monde (France) 12.5% (2.1% in 2003)

5. Neue Zuercher Zeitung (Switzerland) 12.1% (15.0% in 2003)

6. The New York Times (U.S.) 8.1% (21.3% in 2003)

7. International Herald Tribune (France) 5.2% (11.3% in 2003)

8. Asahi Shimbun (Japan) 2.6% (0.4% in 2003)

9. El Pais (Spain) 1.9% (4.8% in 2003)

10. Corriere della Sera (Italy) 1.3% (0.7% in 2003)

Other papers 3.7% (3.8% in 2003)

(Internationale Medienhilfe)