Wednesday, April 20, 2005

Swiss Watches from Rap Superstar

Yo, the Swiss claim to fame in hip hop: Erm...watches!

Jay-Z isn’t letting his executive position at Def Jam hold him back from capitalizing from other business ventures. With jewelry staying a top accessory for hip-hop stars, Hova has signed on to release his own line of watches with Swiss watchmaker Audemars Piguet.

According to the New York Post, the rapper-turned-executive will unveil a limited line of watches to commemorate his 10th anniversary in the music industry. The watches, which will be available in stainless steel, rose gold or platinum, will cost anywhere from $24,000 to $100,000.

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