TECHNOLOGY: American Imaging for Swiss TV

Télévision Suisse Romande (TSR), based in Geneva, Switzerland, is building on its successful Euro 2004 coverage with the use of VertigoXmedia's Producer Xmedia Suite of advanced graphics automation products during this month's Summer Olympic games in Athens, Greece. TSR, part of the Swiss Broadcasting Corporation, is quickly and easily creating a new, real-time 3D graphics production.

By editing its existing templates, TSR can quickly change colors, fonts, graphics, and page layouts while maintaining the high-quality on-air look achieved during the company's Euro 2004 coverage.

VertigoXmedia is an innovator in the field of graphics automation solutions for broadcast television, cable, and interactive television. VertigoXmedia's products and services have been used by many of the world's leading broadcasters, including CBS, CNBC, CNN, ESPN, FOX, NBC, Time Warner Cable, CBC/Radio-Canada, CTV, Global Television, and others around the world. For more information, visit www.vertigoxmedia.com.